CROM Symposium, Online, 2023, CROM 06

Building a consumer technical model for cannabis products – insights & considerations

HCD Research, Flemington, NJ, USA

Although globally prohibited for over a century, humans have been using cannabis and its multitude of extracts and preparations for many millennia. With countries and states around the world decriminalizing or legalizing cannabis for medical and/or recreational use at a rapid rate, understanding the perceptions, attitudes, and behaviors of cannabis users and non-users is essential for public health and safety during this time explosive growth in available cannabinoid-containing products on the consumer market. Here we present key insights from two years (2021 & 2022) of cross-sectional research on adult US cannabis user and non-user samples toward understanding consumer perspectives on the cannabis product landscape.

Link to Symposium Recording