Cross-sectional surveys on the use of tobacco products in the general population and in users of IQOS in Germany, Italy, and London (2018-2020): introducing the study protocols
Background: Philip Morris International (PMI) launched cross-sectional surveys in Italy, Germany, and London in March 2018 following the commercialization of a heat-not-burn tobacco product, IQOS. This publication introduces the study protocols.
Methods: The objectives of these studies are to estimate the prevalence of tobacco use, describe past and current patterns of use, and explore their associations with self-reported health, motivation to use, risk perceptions and perceived aesthetic changes. The overall design of the surveys in the three markets is similar. The studies are conducted in two annual samples over three consecutive years: a representative sample of the general population, and an IQOS users sample registered in PMI IQOS user database. About 6,000 adults per year and market will be selected through multi-stage stratified sampling from the general population and will complete face-to-face computer-assisted personal interviews (CAPI). In addition, about 1,200 IQOS users per year and market will be randomly selected from the database and will complete the survey online using computer-assisted self-interview (CASI). The smoking questionnaire will be used to assess the tobacco use patterns of the participants.
Conclusion: These surveys allow the assessment of the prevalence of tobacco use and will provide insights into use patterns and associated factors.
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