Tobacco plays a very critical role in the economy of Malawi, accounting for 60-70% of the country’s foreign earnings and about 12% of its GDP. Owing to this, the Agricultural Research and Extension Trust (ARET) was established in 1995 with the mandate to generate and disseminate tobacco technologies for improved tobacco production in Malawi. This paper describes the effectiveness of host farmer demonstrations over other conventional methods as a tool for promoting and disseminating new and upcoming tobacco technologies in Malawi. With the repeal of the Special Crops Act in 1990, Malawi saw an influx of farmers venturing into tobacco production. Currently, over 200,000 smallholder farmers grow tobacco on an annual basis. Some of the methods that ARET uses to reach out to farmers include individual contacts, whistle stops, print and electronic media. Among these methods, for instance, individual visits, while being effective, reach out to fewer farmers. In contrast, host farmer demonstrations have proved to be superior in the sense that they have increased farmer participation; offers hands on, and provide a platform for farmers to learn about various new tobacco technologies, for instance, tobacco varieties, new chemicals as well as good agriculture practices (GAP). The results over the past three seasons show that 2000, 2500, and 33700 contacts in the 2011/12 season; 1500, 2000, and 23320 contacts in the 2012/13 season; and 7000, 5000, and 48,357 contacts in the 2013/14 season for individual visits, whistle stops and result demonstrations, were reached out, respectively. These figures suggest that more farmers were reached through host farmer demonstrations compared to the other two approaches confirming the effectiveness of this approach. In view of this, ARET will continue to use host farmer demonstrations as one of its key strategies in technology dissemination to tobacco farmers in Malawi.