CORESTA Congress, Kunming, 2018, Smoke Science/Product Technology Groups, ST 25
Misperception of e-cigarette harm growing among American adults, 2013-2015 
(1) SEITA - Imperial Brands plc, Paris, France; (2) Fontem Ventures B.V., Amsterdam, The Netherlands
Electronic cigarettes (e cigarettes) have been characterised as significantly less harmful than smoked tobacco by an increasing number of public health authorities. However, the proportion of American adults who perceive e cigarettes to be equally or...