CORESTA Meeting, Smoke Science/Product Technology, 2015, Jeju, ST 14
The influence of slim cigarette market share on smoking prevalence
(1) Oxford Economics Ltd, Oxford, U.K.; (2) Philip Morris International, Lausanne, Switzerland
Slim cigarettes were defined in the 2012 draft EU-Tobacco Product Directive (EU-TPD) as cigarettes with a diameter of less than 7.5mm. Slim cigarettes are marketed in various countries around the world and have been growing as a share of the global...