CORESTA Meeting, Smoke Science/Product Technology, 2017, Kitzbühel, STPOST 31
Psychometric evaluation of the mCEQ applied to cigarettes and heat-not-burn products in the U.S. and Japan
(1) University of Economics and Business, Vienna, Austria; (2) Scale Report, Stotfold, U.K.; (3) Philip Morris Products S.A., Neuchatel, Switzerland; (4) Rose Research Center, Raleigh, U.S.A.
The modified Cigarette Evaluation Questionnaire (mCEQ) is a self-report instrument that assesses the reinforcing effects of smoking cigarettes from a smoker’s perspective. Conceptually, the mCEQ consists of three multi-item and two single-item domains. ...