CORESTA Congress, Quebec, 2014, Plenary Session, IG 02
Adult and youth smoking rates, a measure of the effectiveness of tobacco product regulation?
(1) Imperial Tobacco Ltd, Bristol, U.K.; (2) Imperial Tobacco Group, SEITA, Fleury-les-Aubrais, France
The primary focus of tobacco regulatory policy is to reduce smoking rates. The European Tobacco Product Directive was introduced this year with the goal of reducing prevalence across Europe by 2% over five years; Australia has made reduction of its...