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  1. CORESTA Meeting, Smoke Science/Product Technology, 2013, Seville, ST 18

    Denormalisation, smoking rates and the way ahead for tobacco product regulation

    STOTESBURY S.(1); VERRON T.(2); HUNTER H.S.(1)
    (1) Imperial Tobacco Limited, Bristol, U.K.; (2) SEITA, Imperial Tobacco Group, Fleury-les-Aubrais, France
    The primary objective of most international tobacco control initiatives is to reduce smoking rates. Addressing the European Parliament on 25 February 2013, the Irish Minister for Health, James Reilly said: “…The overall prevalence rates for Ireland...