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  1. CORESTA Meeting, Smoke Science/Product Technology, 2017, Kitzbühel, ST 39

    Addressing U.S. FDA’s population health standard for Camel Snus with modified risk messaging

    CURTIN G.(1); BACHAND A.(2); SULSKY S.(2); GERLACH K.(3); PILLITTERI J.(4); SHIFFMAN S.(3)
    (1) RAI Services Co., Winston-Salem, NC, U.S.A.; (2) Ramboll Environ US Corp., Amherst, MA, U.S.A.; (3) Pinney Associates, Inc., Pittsburgh, PA, U.S.A.; (4) Pinney Associates, Inc., Burlington, VT, U.S.A.
    R.J. Reynolds Tobacco Company has submitted Modified Risk Tobacco Product applications to the U.S. Food and Drug Administration seeking risk modification orders for Camel Snus advertising, which includes information that smokers who switch completely to ...
  2. TSRC, Tob. Sci. Res. Conf., 2017, 71, abstr. 108

    Comprehension and perceptions of reduced risk information for camel snus

    FROST-PINEDA K.(1); PILLITTERI J.(2); SHIFFMAN S.(3); CURTIN G.M.(1)
    (1) RAI Services Company, Winston-Salem, NC, USA; (2) Pinney Associates, Burlington, VT, USA; (3) Pinney Associates, Pittsburgh, PA, USA
    A continuum of risk exists among tobacco products, whereby non-combusted products present less health risks than combusted products. Achieving tobacco harm reduction requires risk information be effectively communicated to consumers, while also ...