TSRC, Tob. Sci. Res. Conf., 2018, 72, abstr. 036
Trends in US smokers' perceptions of the relative risks of non-combustible tobacco products versus cigarettes
(1) RAI Services Company, Winston-Salem, NC, USA; (2) PinneyAssociates, Inc., Pittsburgh, PA, USA
Smokers can benefit from switching to less harmful tobacco products, which requires knowledge of relative product risk. However, publicly shared information often emphasizes absolute rather than relative risks. To understand smokers’ perceptions of...