CROM Symposium, Online, 2020, CROM 03
Use of qualitative research to ensure we measure what matters to users of tobacco and/or nicotine products
(1) Philip Morris Products SA, Neuchatel, Switzerland; (2) Patient-Centered Outcomes Assessments, Ltd, Cheshire, UK
Cigarette smoking has a profound impact not on only physiological health but also perceived health and quality of life. There is currently a public health focus on cigarette smokers who switch to alternative smoke-free tobacco and nicotine-containing...