TSRC, Tob. Sci. Res. Conf., 2022, 75, abstr. 12
Development of modified risk claims and supportive language to motivate and inform adult smokers to switch from cigarettes to an oral tobacco-derived nicotine product
Altria Client Services, Richmond, VA, USA
Cigarettes are the most harmful of all tobacco products, whereas smoke-free products are on the lower end of the risk continuum. Adult smokers (AS), particularly those unable or unwilling to quit smoking, may reduce their risks of smoking-related...