CORESTA Congress, Online, 2022, Smoke Science/Product Technology Groups, ST 05
Risk perception of IQOS™ and cigarettes: temporal and cross-country comparisons
(1) PMI R&D, Philip Morris Products S.A., Neuchâtel, Switzerland; (2) Bajec Senseworks Consulting, Hamilton, Ontario, Canada; (3) ARGUS - Statistics and Information Systems in Environment and Public Health GmbH, Berlin, Germany
Risk perception (RP) is central to smokers’ decision to switch to smoke-free tobacco and nicotine products (TNP). This study assessed temporal trends in the health RP of a novel heated tobacco product, IQOS™, relative to cigarettes, among current...