CORESTA Meeting, Smoke Science/Product Technology, 2017, Kitzbühel, STPOST 26
How do consumers use the candidate modified risk tobacco product (MRTP) tobacco heating system (THS): analysis of data from six countries
(1) Philip Morris International Management S.A. (PMI), Lausanne, Switzerland; (2) ARGUS – Statistics and Information Systems in Environment and Public Health, Berlin, Germany; (3) FehrAdvice & Partners, Zurich, Switzerland; (4) Kantar Health LLC, New York, U.S.A.; (5) Kantar Health GmbH, Munich, Germany
PMI conducted consumer studies in several countries for a candidate MRTP, the THS. THS is composed of a tobacco heating device which heats specially designed tobacco sticks. The purpose of these studies was to investigate how adult daily smokers actually ...