CORESTA Meeting, Smoke Science/Product Technology, 2023, Cancun, STPOST 44 (also presented at TSRC 2023)
Promotional materials for a novel heated tobacco capsule system increase behavioral intentions to try and use in adult smokers but not in nonusers, and do not impede quit intentions
Altria Client Services LLC, Richmond, VA, U.S.A.
Heated tobacco products may offer a reduced risk alternative to adults 21+ who smoke cigarettes (AS) and are unable or unwilling to quit. We conducted an online quantitative experimental study evaluating the effect of promotional materials on...