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TSRC, Tob. Sci. Res. Conf., 2023, 76, abstr. 61

Switching away from cigarettes using tobacco- and menthol-flavored JUUL, among adults who smoke menthol vs non-menthol cigarettes

Pinney Associates, Inc., Pittsburg, PA, USA

In May 2022, FDA issued a proposed rule to ban menthol in cigarettes. The agency - based on a review of internal and external analyses - projects that a menthol cigarette ban will save as many as 654,000 lives over forty years, in part from existing menthol cigarette users switching to less harmful nicotine products. These analyses assume a risk continuum policy framework that supports the increased and sustained use of less harmful tobacco products. However, the impacts of a menthol ban in cigarettes may depend on the availability of non-tobacco flavors in other tobacco products.