TSRC, Tob. Sci. Res. Conf., 2023, 76, abstr. 105
Asynchronous online focus groups: qualitative research on reduced-risk nicotine products with underserved or hard-to-reach populations
(1) Neil Sherwood Consulting, Nyon, Vaud, Switzerland; (2) McKinney Regulatory Science Advisors, San Carlos, CA USA
Objectives: New technologies provide alternatives to traditional in-person focus groups for Tobacco Product Perception and Intention (TPPI) studies, allowing inclusion of a diverse range of population subgroups and reducing logistical challenges. We...