CORESTA Meeting, Smoke Science/Product Technology, 2023, Cancun, STPOST 46
Measuring tobacco product experience: CROM adapted from the mCEQ for the assessment of new tobacco products
MAINY N.(1); BAJEC M.(2); ALVES FAVARO M.(3); SALZBERGER T.(4); ROSE J.(5)
(1) JT International SA, Geneva, Switzerland; (2) Bajec Senseworks Consulting, Hamilton, Ontario, Canada; (3) Mapi Research Trust, Lyon, France; (4) Institute for Statistics and Mathematics, Institute for Marketing Management, University of Economics and Business (WU Wien), Vienna, Austria; (5) Rose Research Center, Raleigh, NC, U.S.A.
Originally referred to as the Smoking Effects Inventory (SEI), the self-reported measurement instrument commonly known as the modified Cigarette Evaluation Questionnaire (mCEQ) assesses the reinforcing effects of smoking cigarettes. Like other legacy...