CORESTA Meeting, Smoke Science/Product Technology, 2017, Kitzbühel, ST 38
Assessing the likelihood and magnitude of a population health benefit following market introduction of a modified risk tobacco product (MRTP)
CURTIN G.(1); SULSKY S.(2); BACHAND A.(2)
(1) RAI Services Co., Winston-Salem, NC, U.S.A.; (2) Ramboll Environ US Corp., Amherst, MA, U.S.A.
The evaluation and implementation of tobacco policies intended to reduce harm to the population as a whole, including tobacco users and non-users, must assess the potential for both intended and unintended consequences associated with those policies....