Tob. Reporter, 2008, 135-7, p. 42-6, ISSN.0361-5693

Letting the good times roll. As the segment grooms, RYO/MYO manufacturers compete to offer smokers the most attractive combination of quality, price and convenience

WILLIAMS D.
In an industry under attack and with a product under such scrutinity, it is rare to find positive news. But in the roll-your,own/make-your-own world, the good times are beginning to, well, roll. While cigarette consumption is shrinking in most of the world, the RYO/MYO sector has been experiencing growth - in fact, pretty solid growth. The sector has grown 3 percent a year for the past three years.