Technologies Biofiltre and ADL Tobacco have developed a new biofiltration technology that draws on the ability of plants to trap and transform pollutants. ADL Tobacco has incorporated the filter into its new Azur cigarette brand, which it says has been developed primarily to diminish the harmful effects of tobacco smoke."Quitting smoking is still the best recommendation," says Alain Paul, president and CEO of Technologies Biofiltre and the ADL Group. "However, Biofiltra.ca Technologie's biofilter is a less destructive alternative for smokers who can't or won't quit smoking." Technologies Biofiltre claims its scientists have succeeded in reproducing the filtration properties of plants and transferring them to a synthetic medium. The Biofilter, it says, traps airborne pollutants and then transforms the toxic molecules, rendering them less harmful.