CROM Workshop, Online, 2022, CROM-WS-01
Claim comprehension and intention study for JUUL e-cigarette products: findings and CROM-related measurement
(1) JUUL Labs Inc., Washington, DC, USA; (2) Pinney Associates, Inc., Pittsburgh, PA, USA
LINK TO WORKSHOP RECORDING Non-combusted tobacco products are increasingly seen as having potential for harm reduction. Yet, smokers often harbor misperceptions about their risks relative to conventional cigarettes, which impede their...