Tob. Sci., 1988, 32-16, p. 62-65, ISSN. 0082-4523
Nicotine just noticeable difference study of full flavor low "tar" and ultra low "tar" non-menthol 85mm products
R.J. Reynolds Tobacco Company, Winston-Salem, NC, USA
Just Noticeable Difference (JND) methodology was used determine the quantity of change required in a stimulus to elicit a perceptual response. The JND method was applied to a designed series of full flavor low “tar” (FFLT) and ultra low “tar” (ULT)...