TSRC, Tob. Sci. Res. Conf., 2018, 72, abstr. 038 (also presented at CORESTA 2018)
Comparing direct and indirect assessments of perceptions of reduced risk for a modified-risk tobacco product
(1) PinneyAssociates, Pittsburgh, PA, USA; (2) RAI Services Company, Winston-Salem, NC, USA
Manufacturers seeking to make claims about modified-risk tobacco products (MRTPs) must assess consumers' perceptions of absolute and relative risks for that product. We cross-validate data from two methods: (a) indirect assessments based on the...