CORESTA Meeting, Smoke Science/Product Technology, 2019, Hamburg, STW 07
Refining the modeling assumptions to understand the population health impact after introducing a reduced-risk product into a market
Philip Morris Products S.A., Lausanne, Switzerland
The Population Health Impact Model (PHIM) was developed prior to marketing our reduced risk product (RRP)*, to help assess and understand the potential impact of marketing such products on population health within specific countries. The PHIM uses...